Author: dave mallach

Triple Crown Owners

  I. The Limits of Marketing. I have a client, the owner of a global company (you all know his name) who told me something last week that brought me right out of my chair: “Marketing is just a tax on unremarkable products.” I asked him if  learned that at Harvard Business School. You’re going […]

When a “custom” yacht is not enough….

I’ve been watching three themes that have gathered speed and power over the last two years. While they were set into motion before the pandemic, COVID has clearly increased their RPM. Today I invite you to explore what they can mean to your yachting life, and how The Fog Warning can help you navigate through […]

Vicem is Back, and ….

…. I’m back with Vicem! Yes, loyal clients, it is true. After a nine-year break, I am beyond thrilled to be reunited with my old friends in Istanbul again! Long-time readers will recall that I worked directly with Vicem for nine years, up until 2012.  During that time I was honored to have sold more […]

Big doings…

It is no secret that September is just about the busiest month in the boat biz on both sides of the pond. Racing around as I do, I’d like to take a jet-lagged moment to fill you in on some fun stuff. First, our CT-bound Long Island 33 Runabout is just five or six weeks […]

St. Tropez? Napoli? How about both?

I. Fancy Free Clearly, good things come to those who wait. And with Western Europe finally open to vaccinated Americans, off I go. If Europe is in your travel plans this month, let’s try and get together there. Here’s what can be in store for you: Our first stop is Napoli to learn more about […]

Design, Price and Schedule …. Instantly!

I. A Brave New World Long-time readers of the Fog Warning Blog may recall my pre-COVID predictions about the coming, inevitable post-boat show era. Specifically that big-box boat shows – while entertaining – were failing at delivering real value for anyone serious about buying (or selling) fine yachts. For buyers, getting quality, unhurried private time […]

K.I.S.S.

I. Your Neil Armstrong Moment You’d be forgiven for thinking this strange blue marble was some bizarre exoplanet from a distant galaxy, one of the 2,632 (as of today) discovered by the Kepler Space Telescope:   But of course it’s Earth, via a satellite pic taken of the exact center of the Pacific Ocean. It […]

Really now, what is a Dayboat?

“Dayboats” are a myth… … and you can have one this summer! The two hottest segments of the yachting market over the last few years have been “Dayboats” and “Expedition Yachts.” Between J Craft,  Long Island Yachts and Vicem Yachts, I’m lucky to cover the waterfront for you, so to speak. But I put both […]

“Adventure is just bad planning”

“Adventure is just bad planning.” – Roald Amundsen           “When you spend enough time on boats, there are going to be moments when you wish you were just about anywhere else.”       – Dave Mallach                   That’s been true for me here and there, […]

There is no bad weather. Just bad boats!

  Really now? “No bad weather, just bad boats?” It’s an old Danish expression, but I heard it for the first time in Holland. Sure, it’s a little bit ….  judgmental? But I’ll give the Danes this: When you boat on the North Sea, and have since the time of the Vikings, I say you’re entitled […]